Christopher J. Alden is an American entrepreneur best known as a co-founder of Red Herring,[2] a magazine focused on the business of technology, and Rojo.com, an early web-based RSS reader.

[3] Alden was chairman and chief executive officer of the blogging company Six Apart, Ltd.[4] from September 2006 to October 2010 when Six Apart was sold to VideoEgg, forming SAY Media.

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