For his senior thesis, Lavergne wanted to study the interaction between publishing, literature, audience and the business of writing, which eventually led to the idea of Thought Catalog.
[2] Lavergne registered the domain name for Thought Catalog in 2008, and began working on the site while consulting for record labels and publishing companies.
[3] In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.
[5] Characterizing the site, Lavergne has said, "On the most basic level, we are an experimental media website dedicated to providing great content.
What defines 'great content' is and probably always will be an open question and work-in-progress, but right now one of the things we are consistently striving for is to find a balance between commercial success and quality work.