Chris Woerts (born 2 January 1959, Maassluis[1]) is a Dutch business man and currently director of CWO Consultancy & Marketing.
Other main sponsor activities he was involved in were the sponsor activities around the Amstel Gold Race, the Heineken Dutch Open Golf, the Night of the proms, the Buckler Cycling Team and the Holland Heineken House, where Dutch sports fans can celebrate medals during the Olympics.
In 1996, he became the Director of Football for Coca-Cola where he was responsible for their sponsorship strategy during UEFA Euro 1996 as well as the 1998 FIFA World Cup.
He also was responsible for the contract negotiations of the 2002 and 2006 FIFA World Cup, UEFA Euro 2000 and also with the CONCACAF, CONMEBOL and the Asian Football Confederation.
In 2008, he left Feyenoord to become International Business Development Director and member of the Board at Sunderland AFC in England.