Because of her self-made success story and the similar products, she has been compared to Martha Stewart.
[3][4] Rucker is also a founding patron of the not-for-profit social enterprise, woman supporting women, The Princes Trust.
Rucker's husband Nicholas Wheeler founded Charles Tyrwhitt, a menswear chain.
[5] Rucker was appointed a MBE in 2010 and in 2012 was chosen as Private Businesswoman of the Year by the Financial Times.
Their collective net worth was estimated at £427 million according to the Sunday Times Rich List in 2020.