It was published monthly from 2001 to 2012 and was supplied to both Christian and general market retailers.
At this time the magazine was run by John Macdonald who also owned the Christian World Centre bookstore in Manchester, England.
In 1999, with the magazine facing bankruptcy, John MacDonald and SilverFish Publishing entered into a joint venture to replace ECBJ with a new magazine called Christian Bookseller.
[1] However, after the publication of the first issue, the parties entered into a dispute, with the result that SilverFish published a new magazine also entitled Christian Bookseller.
In August 2001, Ian Matthews and Phil Whittall (another former employee of SilverFish), formed a new company called Sojourn Publications.