He is well known for capturing revealing moments of celebrities - including President Barack Obama,[1] Meredith Vieira,[2] Steve Jobs,[3] Lil' Kim,[4] Quentin Tarantino,[5] Foxy Brown, and Christopher Hitchens[6] - as well as for his extensive campaigns for Gap Inc., Vanity Fair,[7] and People.
During his time at Vibe, Witkin would score critical success and recognition for his work which included capturing Quincy Jones, 50 Cent,[13] Nas, Eve,[14] Rakim,[15] and numerous other stars in a style that combined intimate portraiture with blazing glamour.
[17] Cultivating a working relationship with Gary Koepke led Witkin to pitching Gap Inc. his concept for a new marketing campaign featuring rising and iconic stars.
This concept was embraced and implemented at Witkin's studio in Manhattan's Meat Packing District, photographing under a large skylight into a three walled "room" with old planked floors.
[30] His portrait commission list is a versatile constellation of stars including: Snoop Dogg, Diane von Fürstenberg, Bruce Willis, Martha Stewart, Chaka Khan, Javier Bardem, Padma Lakshmi, Matt Damon, Gabourey Sidibe, Christian Bale, Beverly Johnson, LL Cool J, Michael Douglas with Kirk Douglas,[31] The Olsen Twins, Lenny Kravitz, Julia Stiles, Ashton Kutcher,[32] Chloë Sevigny, Marilyn Manson, and Gloria Steinem.