He is noted for his simple, elegant design style, as well as his collaborations with brands such as Japanese retailer Uniqlo.
[1] He described his upbringing as that of a "typical French bourgeois family," travelling between Senegal and France and attending boarding school.
[2] Based on a desire to create something in the middle of haute couture and mass-market fashion, Lemaire launched his eponymous label in 1991 with a collection of womenswear, introducing menswear in 1995.
He remained with Hermès for four years before stepping down to revive his own label,[6] this time with partner Sarah Linh-Tran.
The company reached 7 million euros in profit in 2015, attracting funding from investment firm Bpifrance.