After receiving his PhD in Justice Studies in 2008, Schneider began his career as an assistant professor of sociology at the University of British Columbia, Okanagan campus where he taught for six years.
[6] In 2014, Schneider relocated to Wilfrid Laurier University where he was granted tenure and promoted to the position of Associate Professor of Law & Society.
[7][8][9] In 2019, Schneider held the Endowed Chair of Criminology and Criminal Justice position at St. Thomas University in Fredericton, New Brunswick, Canada.
[18] Community activist and freelance writer Tom Sandborn[21] (in a review he wrote published in the Vancouver Sun), called the book "important" continuing "Schneider has done a fine job with this study, and anyone in Canada who cares about policing, privacy, civil liberties and personal freedom should read it".
[19] Sandborn, however also lamented that Schneider's “prose style is unfortunately a bit fusty and mannered, as is so often true of those who write from a faculty office.” [19] Likewise, Maclean's described the book as “dense with academic terminology”.
While text analysis is a completely valid methodological approach, interviewing officers would have provided a more well-rounded picture of the impact social media is having on policing.” [22] Likewise, Sarah Lageson sounds a note of caution about the book: “Because Schneider relies heavily on qualitative media analysis, readers might sense they are receiving a second-order interpretation of what happened.
We don’t get direct ethnographic insight into the internal processes of police departments as they grapple with using social media in their own PR and investigatory work.” [23] Schneider's work has focused on the impact of social media on crime related matters including vigilante justice[24] and crowd sourced-policing efforts online.
Some of this work has examined the relationships between media and popular culture including the framing and censorship of rap music[32] and the use of mobile phone ringtones as individual ways to manage identity.