Lloyd gives talk at schools, literary festivals, universities, societies, museums, businesses and institutes on a variety of topics including cross-curricular integration, narrative journeys around each of his books as well as motivational lectures.
[3] Lloyd was born and spent his early years in Dorking, Surrey with his parents, 2 brothers and 2 sisters until the age of 6 when the family moved to Effingham.
Upon completing his degree, Lloyd was engaged as a researcher by Sir Peregrine Worsthorne, ex-Sunday Telegraph Editor and journalist, to help him write his memoir Tricks of Memory: An Autobiography,[10] which was published in 1993.
Lloyd went on to gain a diploma in newspaper journalism from City University of London whilst working as a graduate trainee journalist on The Sunday Times.
[citation needed] Lloyd joined News International in 1991 as a graduate trainee journalist on The Sunday Times newspaper.
[citation needed] Lloyd left Immersive Education in 2006 to spend time travelling around Europe with his wife and two children, both of whom were home-educated, before setting up What on Earth Publishing in 2010.
[citation needed] He still writes occasional articles for The Telegraph[12] and The Sunday Times and has a monthly column for CNN English Express Magazine in Japan.
Whilst visiting historical sites and teaching his daughters, Lloyd realised, despite having a double first from Cambridge University, he did not know basic information about the world and that the fragments he knew did not connect to give a complete picture of history - either natural or human.
The Complete Story of the Planet, Life and People from the Big Bang to the Present Day,[14] which combines both the natural and human history of the world in a single 42 chapter narrative.
Lloyd describes it as reviving the traditional art of telling stories through highly illustrated and intricate timelines such as the Codex Zouche-Nuttall and the Bayeux Tapestry.
Over the next three years, the publisher partnered organisations in China, the US and Australia, including with the American Museum of Natural History in New York and The Smithsonian in Washington D.C.
Lloyd lectures and conducts workshops about cross-curricular integration and motivational reward pathways to schools, teachers, home education groups, literary festivals, businesses, societies, museums, clubs and universities both in the UK and abroad.
Lloyd has sold over 1 million books, 500,000 of which are What on Earth Happened?, which has now been translated into 15 languages and serialised into an 80 part series by TV Tokyo.