After establishing a reputation in Boulder, Colorado in 1995, Chrome moved to Denver for several years before relocating in 2002 to San Francisco.

[1] In August 2010, Chrome opened its second retail store in Manhattan, New York, and had retail locations in Chicago, Portland, Seattle, Minneapolis, a second San Francisco location in the Mission District, Denver, Brooklyn, and Washington, DC.

[citation needed] They have since expanded to incorporate an apparel line, which includes their best-selling Merino Wool Cobra hoodie, and a shoe line including their best-selling low-profile design Kursk street shoe with built-in cycling functionalities such as reflective hits, shoelace garage, skid resistant soles and polyurethane contoured crash pad insole.

[citation needed] Chrome's previous sponsored athletes included professional skateboarders John Cardiel, John Igei, Massan Fluker, Damian Riehl, Alonso Tal, and Cody Lockwood.

[citation needed] Chrome partnerships have incorporated such companies and entities as Bad Religion, Krooked Skateboards, Motörhead,[2] Artist and illustrator, Pat Perry, Tim Kasher, and philanthropic organizations such as the World Food Programme and San Francisco's St. Anthony Foundation.