The company was founded by Gerd R. Lang in 1983 to make mechanical timepieces.

[1] Prior to founding Chronoswiss, Lang had gained significant experience in manufacturing movements for other major brands.

As a brand valued mostly by collectors, Chronoswiss watches generally sell at the low end of their price range at auctions.

[2][3] In 2012, Swiss entrepreneur Oliver Ebstein, and his wife Eva bought and took over the management of Chronoswiss.

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