As of 2024, the company's production vehicle lineup solely consists of the Pacifica minivan, although there are currently plans by Stellantis to revive the brand, as seen with the Chrysler Airflow concept, due to its heritage and continued popularity.

These cars, launched by Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes.

In 1933, Chrysler models received a host of new improvements, including a new three-speed manual transmission that used helical gears – for silent use.

[citation needed] In 1934, the Chrysler 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass.

In 1939, Chrysler unveiled Superfinish a process in which all major chassis components subject to wear were finished to a mirror-like surface.

[citation needed] In 1940, Chrysler introduced sealed beam headlights on its cars, which in turn improved night visibility by 50%.

1942 Chryslers were redesigned with a wrap-a-round chrome grille and concealed running boards for this abbreviated model year; civilian production stopped by February 1942.

Chrysler introduced their first overhead-valve, high-compression V8 engine in 1951; displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than the new-for-1949 Cadillac V8.

Exner left his post by 1962, leaving Elwood Engel, a recent transfer from Ford Motor Co, in charge of Chrysler styling.

They were squared off and slab-sided, with optional glass-covered headlamps that retracted when the headlights were turned on and a swept-back roofline for 2-door hardtop models.

Italian design studio Carrozzeria Ghia constructed the bodywork, and Chrysler completed the final assembly in Detroit.

[4] The Cordoba was introduced by Chrysler for the 1975 model year as an upscale personal luxury car that replaced the 300, competing with the Oldsmobile Cutlass, Buick Regal, and Mercury Cougar.

The success of using the Chrysler nameplate strategy is contrasted to sales of its similar and somewhat cheaper corporate cousin, the Dodge Charger SE.

[citation needed] In 1977, Chrysler brought out a new mid-size line of cars called LeBaron (a name previously used for an Imperial model), which included a coupe, sedan, and station wagon.

In early 1982, it was released in a convertible version, bringing to the market the first factory-built open-topped domestic vehicle since the 1976 Cadillac Eldorado.

Interiors featured button-tufted, pillow-soft seats covered in either "Kimberley velvet" or "Corinthian leather," choices that would continue unchanged throughout the car's run.

In addition, the carpet was thicker than that offered in the base New Yorker, Diplomat and Gran Fury/Caravelle Salon, and the interior had more chrome trim.

Beginning in late 1986 through the 1989 model year, they were manufactured at the American Motors plant in Kenosha, Wisconsin (purchased by Chrysler in 1987).

The Fifth Avenue also far outsold its Dodge Diplomat and Plymouth Gran Fury siblings, with a much greater proportion of sales going to private customers despite its higher price tag.

[citation needed] Production peaked at 118,000 cars for 1986, and the Fifth Avenue stood out in a by-now K-car-dominated lineup as Chrysler's lone concession to traditional RWD American sedans.

The new New Yorker Fifth Avenue's larger interior volume classified it as a full-size model this time despite having smaller exterior dimensions than the first generation.

Leather-equipped cars bore the Mark Cross logo on the seats and, externally, on an emblem attached to the brushed aluminum band ahead of the rear door opera windows.

The two shared nearly all sheet metal in common, with the main differences limited to their grilles, rear fascias, bodyside moldings, and wheel choices.

In keeping with its upscale position, Concorde's body side moldings incorporated bright chrome (later golden-colored) work not found on its Dodge or Eagle siblings.

[citation needed] All the LH-series models shared a 113.0-inch (2,870 mm) wheelbase and were developed using Chrysler's new computer drafting system.

[citation needed] Further differences between the Chrysler LHS and its New Yorker counterpart were a floor console and shifter, five-passenger seating, lack of chrome trim, an upgraded interior, and a sportier image.

Standard features of the LHS included a 3.5L EGE 24-valve 214 hp (160 kW; 217 PS) V6 engine, body-colored grille, side mirrors and trim, traction control, aluminum wheels, integrated fog lights, 8-way power-adjustable front seats, premium sound systems with amplifiers, and automatic temperature control.

That same year, the Chrysler brand added a retro-styled PT Cruiser as well as the Prowler roadster which had previously been a Plymouth model.

In 2011, the brand's winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed "Chrysler" nameplate.

Strategic Vision named Chrysler an overall winner in 2015 for strong customer appeal, and with the rise in quality of all cars, the difference between high and low "problem-counting" ratings is relatively small.