PSA rebadged the former Chrysler and Simca models with the revived Talbot marque, but abandoned the brand for passenger cars in 1987, although it continued on commercial vehicles until 1994.

Among the remaining Chrysler Europe assets still in existence are the former Simca factory in Poissy, the former Barreiros plant in the Madrid suburb Villaverde, which both serve as major Stellantis assembly plants, and the Rootes Group research and development complex in Whitley, Coventry, which is now the headquarters of Jaguar Land Rover.

[5] After failing to acquire an interest in the British-based Leyland Motors in 1962, Chrysler bought a 30% share in Rootes Group in 1964.

The company systematically retired the previous marques from Rootes, including Hillman, Humber, Singer and Sunbeam in favour of the Chrysler name.

Following the introduction of the 1970 Avenger, Chrysler showed little investment or interest in the technologically conservative Rootes line-up, concentrating instead on the advanced front wheel drive Simca models instead.

Confused branding resulted from trying to concurrently sell the mismatched pairing of the Simca and Rootes product families, contrasting heavily with the fortunes of arch rivals Ford and General Motors – who had both successfully managed to weave together their previously independent British and German subsidiaries.

The company's incoming CEO, Lee Iacocca, had shown little interest in the European market from the outset (just as he had done during his period in charge of Ford), and wasted no time in wielding the axe almost immediately.

[8] The Linwood factory in Scotland was closed by Peugeot in 1981 after just 18 years in use, marking the end of Avenger and Sunbeam production.

But by 1987, the French giant had scrapped the Talbot marque on passenger cars due to falling sales – though retaining it for commercial vehicles until 1992.

Peugeot took little interest in heavy commercial vehicles and the production of former British and Spanish Dodge models passed to Renault Trucks.

The former Rootes Ryton plant was closed in December 2006, with the production of the Peugeot 206 (made there since the summer of 1998) moved to Slovakia.

Decades after the sale, in 2021 Peugeot and Chrysler (the latter of which became part of Fiat in 2009 after another financial crisis led to its bankruptcy) fell under the same corporate umbrella when the now-Groupe PSA merged with Fiat Chrysler Automobiles to form Stellantis, which has once again seen Peugeot branded vehicles produced in the United Kingdom (this time in a Vauxhall plant - thanks to PSA's earlier purchase of General Motors Europe), and European designs marketed through Chrysler's distribution channels in the United States.

The 180 was intended to rival the likes of Audi 100 and Ford Granada during the 1970s, although unlike its competitors it was only available with 4-cylinder engines and lacked a prestige image.

Also launched in 1970 was the Hillman Avenger (1970-81), a medium-sized family car which fitted between the Imp and the Hunter in Chrysler's British range.

Therefore, although the new 1307 replaced the conventional Simca 1301 model, in the UK Chrysler decided to keep the Hillman Hunter (a rear-wheel drive range of saloons and estates) in limited production as a traditional alternative to the Alpine.

Production of the Chrysler Hunter finished in 1979 just after Peugeot took over, although the tooling was subsequently sold to Iran as the Paykan, which was built until 2005.

To replace the small Hillman Imp at the under-utilised Linwood plant, the British Government provided grants for the development of the Chrysler Sunbeam (1977–81), a three-door supermini hatchback based on a shortened Avenger floorplan.

In contrast to the advanced Alpine the Sunbeam was rear-wheel drive and therefore somewhat dated compared to contemporary superminis such as the Ford Fiesta and Volkswagen Polo, and it was rarely seen outside the UK.

Although a low-volume niche model based on an ageing car, it proved to be a sales success and can be viewed as a very early example of what would now be classified as a crossover vehicle.

Like the larger Alpine, the Horizon was another pan-European model built simultaneously in France, Spain and the UK (Ryton, from 1980), and it also won the European Car of the Year Award for 1979.