Morgan quit the Great Western Railway in 1904 and co-founded a motor sales and servicing garage in Malvern Link.

[9][10] At the end of 2013, the shareholders appointed Andrew Duncan, a local solicitor and very close friend of the late Peter Morgan, as chairman.

[13] A press release dated 5 March 2019 announced the acquisition of a majority stake in Morgan Motor Company Ltd by the Italian investment group Investindustrial.

[15][16] The price of sale was approximately the amount of the 2016 government grant which was used, at the time, to purchase back the land and buildings on Pickersleigh Road, that had been sold in 2005/6 to fund the company.

Competition from small cars like the Austin 7 and the original Morris Minor, with comparable economy and price and better comfort, made cyclecars less attractive.

Morgan's first car design was a single-seat three-wheeled runabout, which was fabricated for his personal use in 1908, with help from William Stephenson-Peach, the father of friends, and the engineering master at Malvern College.

[17] A single-seat three-wheeler with coil-spring[17] independent front suspension, unusual at the time, the driveshaft ran through the backbone tube to a two-speed transmission (with no reverse),[17] and chain drive to each of the rear wheels.

In spite of great interest being shown, only a few orders were taken, and Morgan decided a two-seater was needed to meet market demand.

This was built in 1911, adding a bonnet, windscreen, wheel steering, and crank starting; it was displayed at the 1911 Motor Cycle Show.

[5] In 1912, Morgan set out to win the trophy offered by The Light Car & Cyclecar for greatest distance covered in an hour, at Brooklands.

[21] Morgan established its reputation via competition such as winning the 1913 Cyclecar Grand Prix at Amiens in France, driven by W. G. McMinnies, with an average speed of 42 mph (68 km/h) for the 163 mi (262 km) distance.

[27] The engine was placed ahead of the axis of the front wheels in a chassis made of steel tubes brazed into cast lugs.

[31] Racing Morgans included Harold Beart's 1,096 cc (66.9 cu in) Blackburne-engined special, with 3.33:1 top gear and a 43 lb (20 kg) streamlined body, which covered 91.48 mi (147.22 km) in a one-hour trial at Brooklands, with a peak speed of over 100 mph (160 km/h).

[31] By year's end, the Standard was even cheaper, £85, while the new Super Sports debuted, with an overhead valve JAP 10/40 water-cooled vee-twin, priced £155.

[33] Morgan's racing programme in 1927 earned the marque eleven gold medals and three silvers from fourteen entrants at MCC's London-Edinburgh Trials alone.

[31] The team was joined by Clive Lones and C. T. Jay, who won the 1929 Cyclecar Grand Prix at Brooklands, driving a 750 cc (46 cu in) Morgan-JAP, with an average speed of 64.7 mph (104.1 km/h).

[33] Morgan's last vee-twins were powered by Matchless engines displacing 990 cc (60 cu in); they were delivered to Australia after the Second World War.

[38] Powered by a 34 hp (25 kW; 34 PS) 1,122 cc (68.5 cu in) Coventry Climax engine, and carrying a pair of rear-mounted spare wheels, the new two-seater 4/4 sold for 185 guineas (£194 5s).

[38] Coventry Climax eventually ceased making engines available, so Morgan switched to a tuned 1,267 cc (77.3 cu in) Standard Motor Company Ten, producing 39 hp (29 kW; 40 PS).

[38] This led to production of factory replicas, with fold-down windscreen, cycle fenders (mudguards), smaller-displacement engine, and single spare wheels, with a price of £250.

The newest Aero 8 (series V), presented in March 2015, puts out 367 hp (274 kW) at 6100 rpm with the company suggesting a top speed of over 170 mph (270 km/h).

The Morgan Aero SuperSports is a targa-roofed version of the AeroMax, sharing its bonded aluminium chassis and lower bodywork with the coupe.

[47][48] The 3 Wheeler was initially said to have a Harley-Davidson Screaming Eagle V-twin engine and a Mazda 5-speed manual transmission,[46][47][48][49][51] and was estimated to deliver 115 hp (86 kW)[46][48][49][51] at the rear wheel.

The exterior is inspired by Morgan's LIFEcar concept and its egg-crate wooden frame is made of ash and African Bubinga red hardwood.

The Plus Six is powered by a BMW B58 turbocharged in-line six-cylinder petrol engine, producing 335 bhp, coupled to an eight-speed ZF automatic transmission.

For many years (1974 to 1992), all Morgans imported into the United States were converted to run on propane as fuel to pass the US emissions regulations.

In 2006, a request for an airbag exemption to the US National Highway Traffic Safety Administration was refused, and the import of classic Morgans ceased.

[citation needed] In April 2012, the new Morgan 3-Wheeler was showcased at the New York International Auto Show, at the Jacob Javits Center, by Bobby Singh and Gideon Lang-Laddie of Manhattan Motorsports.

This vehicle was driven across the States, from New York to Los Angeles by Charles Morgan and his wife, covering 3000 miles, in the Gumball 3000.

One advantage is reduced unsprung weight, theoretically allowing the tyre and wheel to better respond to road surface irregularities.