ChuChu TV is a network of YouTube channels that creates edutainment content for children from ages 1 to 6.

The network offers animated 2D and 3D videos featuring traditional nursery rhymes, in English, Hindi, Tamil and other languages, as well as original children's songs.

[2] The video, based on "Chubby Cheeks", received over three hundred thousand views in two weeks.

[3] After that success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join his team.

[4] The videos feature a bright art style, with cute characters dancing, singing, and playing out what the lyrics describe, under music with Bollywood[5] song structure, including multiple riffs between verses.