It had early success with Dragon Ball and Slam Dunk, and soon began importing titles from Hong Kong, Taiwan, and South Korea.

Chuang Yi expanded into the English-language market in 2000 with the launch of its Pokémon series, and two Taiwanese comics began serialisation in local newspapers.

After 2004, Chuang Yi published magazines based licensed franchises, accompanied by themed real-world events, graphic novels, sticker books, and other merchandise.

Chuang Yi also distributed two imported magazines from Australia: Bratz from Otter Press, and Krash from Nuclear Media and Publishing.

It also held licenses to produce and distribute a variety of stationery products, children's toys, keychains, and stickers for the Pokémon and Looney Tunes franchises.