[3][4] The thirteen characters in the franchise consist of Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, Moana, and Raya.

So the next morning I said to my team, "O.K., let's establish standards and a color palette and talk to licensees and get as much product out there as we possibly can that allows these girls to do what they're doing anyway: projecting themselves into the characters from the classic movies."

Concerned by this, Mooney addressed the company the following morning and encouraged them to commence work on a legitimate Disney Princess franchise in January 2000.

[8] Walt's nephew, Roy E. Disney, objected to the creation of the line, as the company has long "avoided mingling characters from its classic fairy tales in other narratives, worrying that it would weaken the individual mythologies.

Mooney decided that, when featured in marketing advertisements such as posters, the princesses should never make eye contact with each other to keep their individual "mythologies" intact.

"[8] In an unconventional manner, Mooney and his team launched the Disney Princess line without utilizing any focus groups and with minimal marketing.

[13] DCP issued princess product licenses to Hasbro for games, Mattel for dolls, and Fisher-Price for plastic figurines in 2000, allowing the franchise to meet the $1 billion mark in revenue in three years.

[7] Tiana became the first additional character to the Disney Princess franchise officially on March 14, 2010, taking Tinker Bell's short-lived place as the ninth member.

Disney hosted the event in cooperation with Historic Royal Palaces, a British nonprofit organization that maintains the State Rooms.

[15][16][17] On May 11, 2013, Merida became the first Pixar character as well as the eleventh member of the franchise series in a coronation ceremony in front of Cinderella Castle at the Magic Kingdom Park at Walt Disney World in Orlando, Florida, United States of America.

[12] A line of Disney Fairy Tale Wedding gowns were designed by Kirstie Kelly, based on the Princesses, and were available in January 2008.

[26] In August, the dress was on display at the D23 Expo before being auctioned on November 13 to benefit Great Ormond Street Hospital Children's Charity.

The short journey to the magical world of Whisker Haven, a secret realm deep in a fairy tale land between the Disney Princess kingdoms.

Despite not being official, Anna and Elsa from the Frozen franchise were included in parts of the celebration;[30] they were removed from their temporary inclusion in the collection at the end of August 2022.

They were given an official number in the franchise line-up based on the chronological order in which their films were released, starting with Snow White as the first and original Disney Princess and Cinderella as the second, followed by Aurora and so on.

The Carnation Plaza Gardens bandstand, adjacent to Sleeping Beauty Castle, was closed to replace a new Fantasy Faire area in the Spring of 2013.

Character dining for multiple Princesses is located at Cinderella's Royal Table at Cinderella Castle at the Magic Kingdom and at Akershus Royal Banquet Hall, which is named after Akershus Fortress in Oslo and is set inside a partial recreation of the fortress/castle at the Norway Pavilion at Epcot.

[54] Before the COVID-19 pandemic, Ariel and Rapunzel, along with Prince Eric and Flynn Rider, could also be met at the "Bon Voyage Adventure Breakfast" at Trattoria al Forno at Disney's BoardWalk Resort, but it is yet to resume.

[57] Several Princesses are also found in their respective pavilions around the Epcot World Showcase, such as Snow White in Germany, Mulan in China, and Belle and Aurora in France.

On September 18, 2013, a new meet-and-greet attraction called Princess Fairytale Hall opened in Fantasyland at the Magic Kingdom behind Cinderella Castle.

In addition, Paris' Disneyland Park also hosts a Disney Princess character restaurant, L'Auberge de Cendrillon (Cinderella's Inn), beside Le Château de la Belle au Bois Dormant (Sleeping Beauty's Castle) in a building similar to a classic French inn and resembling Cinderella's Castle from the film.

[51] Hong Kong Disneyland's Castle of Magical Dreams has a meet-and-greet location being The Royal Reception Hall for the Disney Princesses.

Cinderella, Belle, and Snow White also made cameo appearances in the TV animated series Mickey Mouse.

[63] The TV series Once Upon a Time, which aired on Disney-owned ABC, featured live-action versions of Snow White, Cinderella, Belle, Aurora, Mulan, Ariel, Rapunzel, Merida, Jasmine, and Tiana.

[73] The Princesses, along with Anna and Elsa (and Moana, who was not included in the franchise until the following year), make guest appearances in the 2018 film Ralph Breaks the Internet.

[74] Rich Moore and Phil Johnston, the directors of Ralph Breaks the Internet, said that a film focusing on the Disney Princesses could be made depending on the audience's response and "if there's a good story to be told.

The special stars Snow White, Ariel, Tiana, Rapunzel, and Moana, in an adventure to stop the evil plans of Gaston (the main antagonist of Beauty and the Beast).

All Disney Princesses are also playable characters in the mobile game Disney Magic Kingdoms, with Cinderella, Aurora, Pocahontas, and Rapunzel being part of the main storyline, while Snow White, Ariel, Belle, Jasmine, Mulan, Tiana, Merida, Moana, and Raya are limited time characters.

[81] Ariel, Belle, Mulan, Tiana, Rapunzel, Moana, and Merida appear as villagers in Disney Dreamlight Valley, with Cinderella, Aurora and Jasmine set for future updates.

Ariel, Belle, Jasmine, Mulan, Rapunzel, and Moana are all playable characters in the kart racing game Disney Speedstorm.