With the claim of "I can lay around with the best of them",[1] Lamb decided to fulfill his dreams of being on TV or in a movie by taking pictures of himself as a dead body having been "killed" through various comedic methods.
His website was noticed by Mike Harden of The Columbus Dispatch, and his was the first among multiple global press coverage.
One ironic aspect of Lamb's "dead body" fame is that he works for an insurance company.
A collectible set of trading cards were also issued and sold out quickly.
[4] His story has been featured on radio stations, many online news websites and major newspapers in the United States (including the New York Times), and has been featured in international newspapers and magazines, including Italy's La Repubblica, The National Examiner, Penthouse, Maxum, GQ and Shock.