[1][2] Chunghwa is marketed as a premium brand, the package design is a bright red color with the Tiananmen and its Huabiao pillars in gold on the front.

The company solicited in the "Liberation Daily" newspaper suggestions for the official package logo.

The accepted design was of the Tiananmen Gate with a dark red background and a gold five-pointed star, the Tiananmen Gate on both sides with two large Chinese tables, painted below the Golden Water Bridge, in the upper middle printed with "Chunghwa cigarettes," the back of the packaging painted with a base Dahua table in the middle printed with "Chunghwa cigarettes.

Although Shanghai tobacco Group states that this is a public service ad to promote patriotism and not their products, their intentions continue to be questioned.

[12] In Shanghai, more than 95% of the sale of tobacco products at shopping malls, supermarkets, convenience stores have "Love China" on the box.

Lawyer Wang Shiru, arguing that such use is in violation of the law and damages the nation's image, petitioned the Beijing First Intermediate People's Court to invalidate Shanghai Tobacco Group's "Zhōnghuá" trademark.