CineVista Theatres

[1] In 2001, Reading International Inc., had determined to focus its future cinema exhibition activities on Australia, New Zealand and the United States.

In Puerto Rico, Reading’s concentration had been on multiplex cinemas located on leasehold properties, and the exhibition of conventional film product.

[1] On June 10, 2004, it was reported that the former CineVista Theatres located at El Mercado Plaza in Naranjito, would reopen as the three screen Centro Cinema move theater.

[5] On June 23, 2005, it was reported that local investment group CV Acquisitions Corp. had purchased the six-theater CineVista chain for $2.1 million from Reading International Inc. of Los Angeles.

Reading's June 16 announcement of the sale ended several years of negotiations to shed the movie theaters and leave Puerto Rico.

Reading International, which had been trying to sell the movie theaters for several years, was convinced CineVista wasn't able to make a profit in the local market.

[6] On September 15, 2005, it would be reported that the coming attractions presented at the CineVista Theatres, in Plaza Las Américas, offered a new concept in leisure for Puerto Rico.

The following spring, CV Entertainment would be set to premiere Galaxy Lanes, a modern multimedia entertainment center on the third floor of Plaza Las Américas, replacing the original eight movie screens and the movie theater concept with bowling, dining, dancing, and more, in an attractive and safe environment.

The centerpiece would be 32 bowling allies with plush sofas and sixteen 12 square foot mega screens spanning every two alleys.

"Thirteen years ago, I built these theaters,“ said Eduardo Llauger, general manager, who continued his interest as operations partner of the investment group.

The media center woulf take up more than the eight movie theaters' 40,000 square foot space, expanding the area with the addition of a mezzanine.

And if CV's Vice President for Marketing & Development Osvaldo A. González was correct, nothing less than a renaissance of the movie exhibitor industry on the island was afoot.

González volunteered far more information about CV's plans for its Plaza Las Américas location, which was in the process of undergoing a different kind of transformation.

We also have pool tables, two bars, and wireless Internet access, but its signature, what will set it apart from any other entertainment venue in Puerto Rico, is that it will probably be the most advanced audiovisual facility on the island."

The visual centerpiece of Galaxy Lanes would be its 10 large video screens located along its back wall, which together combined to create a single image nearly 200 feet in length.

Asked whether there were plans to build additional facilities like Galaxy Lanes, González responded that while "not given to speculation," the company has "looked at the possibility of opening as many as three or four more at different locations throughout the island.

"[8] On January 25, 2007, it would be reported that CV Entertainment Group had shut down its 19,982 square foot, six screen multiplex in Hatillo's Plaza del Norte shopping mall, one of several high profile tenants that had recently exited or were about to leave the shopping mall owned by stateside Real Estate Investment Trust (REIT) and Developers Diversified Realty (DDR).

[9] On August 23, 2007, it was reported that a seven-theater CineVista complex would be opening at a new shopping mall development named Plaza 23 in Santurce.