CinemaNow was an international over-the-top (OTT) provider of video on demand and streaming media.
In July 2004, it raised an $11 million Series D round from Menlo Ventures, Cisco Systems and Lions Gate Entertainment.
[6] In July 2006, it raised a $20.3 million Series E round from EchoStar, Cisco Systems, Index Holdings, Menlo Ventures, Lions Gate Entertainment, and Microsoft.
[17][18] In July 2013, Rovi announced that the Rovi Entertainment Store had been acquired by Reliance Majestic Holdings LLC, a new media company backed by Proveho Capital, a private equity firm based in Austin, Texas.
[5] Reports surfaced in August 2017 that the site had become inaccessible, and it was later confirmed that CinemaNow had been removed from Ultraviolet's list of providers.