In 1972, the CSC approached George Csaba Koller and Phillip McPhedran of Toronto to produce a glossier format.
In March 1975, a non-profit organization, the Cinema Canada Foundation, was formed, and in September of that year it was transferred to Jean-Pierre Tadros and Connie Tadros, who moved the editorial office to Montreal while maintaining a Toronto office.
Toronto's staff included, at one time or another, Tom Perlmutter (future National Film Board of Canada Commissioner), John Harkness (influential film critic for Now weekly), Cameron Bailey (future Toronto International Film Festival co-director) and Wyndham Wise, who would go on to publish and edit Take One: Film and Television in Canada (1992–2006), while the Montreal staff included René Balcer who went on to become an Emmy Award winning showrunner and TV series creator.
[5] The impending GST and removal of postal subsidies in 1991 were the official reasons given when the magazine folded.
The production climate in Canada had changed considerably from the days in the early 1970s, and the magazine eventually lost its constituency.