Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action.

[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.

Under registered permission HBO Network, Max Asia became an American movies channel.

Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies.