[11] Following the end of the exclusivity period, HBO Now for Android and Amazon Kindle Fire was released on July 16, 2015.

[20] Support for TiVo devices was discontinued on August 31 from the same year, albeit without a replacement as the DVR manufacturer had not reached a deal to supersede it with HBO Max.

[1] HBO Now offered on-demand access to most of HBO's library of original series, but did not have the rights to several pre-Internet era series such as Tales from the Crypt, Tenacious D, 1st & Ten, Da Ali G Show, or The Ricky Gervais Show, where rights reverted to their original studios.

[24][25] It also streamed HBO's original films and documentaries, along with acquired films from its library through the cable channel's content partners (such as 20th Century Fox (Studios since 2020), Universal Pictures and HBO sister company Warner Bros.

[27] HBO Now never featured programming streams or content from sister premium service Cinemax,[28] whose programming is also available through selected vMVPD services including Hulu + Live TV, Prime Video Channels, and the Apple TV app.

[29] Due to regional rights restrictions, HBO Now was only available to customers in the United States and certain territories of the same country.

[30][31] In many other countries, HBO licensed exclusive rights to its programming to television networks owned by third parties, including Bell Media's Crave (formerly The Movie Network, and including an HBO-branded multiplex channel) and Super Écran in Canada, and Sky Atlantic in the United Kingdom.

In these cases, HBO left it up to individual rightsholders to decide whether to offer its programming on an over-the-top basis.

[32][33] On April 1, 2015, as part of an agreement with Time Warner that renewed its carriage contract for the Turner Broadcasting System networks and gave its over-the-top television service Sling TV distribution rights to the linear HBO channel, Dish Network secured an option to become a distribution partner for HBO Now following the exclusivity period with Apple.