[2] The service went offline for financial reasons on June 24, 2015,[3] and was then relaunched in spring 2016 under the ownership of the Sinclair Broadcast Group media company.

[4][5][6] Under Sinclair, the website's coverage was described by some media outlets as conservative[7] although the site claimed to report from a neutral point of view.

[8] The site was discontinued abruptly on March 26, 2019, with Sinclair stating that industry changes did not justify the continuation of Circa News as a website (and three days before sister property KidsClick was also closed with little notice).

The founders' aim for Circa was "to pursue a more pure definition of news with truths divorced from conjecture, opinion or biased analysis".

[21] From December 2016, Circa was led by the chief operating officer John Solomon, the former vice-president of content and business development for The Washington Times.

Though Sinclair has aired conservative political content on its stations, its stated intention with Circa was to present information with "no spin, just facts and transparency" and in "an irreverent tone" that will allow the site's target audience (young adults 18 to 35 years old) to form its own opinions.

[26] Circa initially pushed multiple updates, also known as "points", over the days, weeks and months as stories continued to develop.

Circa utilizes original reporting from its own 80-person staff, user-generated content and access to video feeds and reportage from Sinclair's 172 owned-or-operated TV stations.