[7] Heritage Media managed its television stations with more of an emphasis on cash flow than ratings, and focused its radio group on stations that it felt needed a turnaround (for instance, it had acquired KKSN AM-FM in Portland, Oregon, out of bankruptcy).

To implement this strategy, the company's stations operated with large sales staffs but were otherwise staffed sparingly.

Heritage Media went public in September 1988, trading on the American Stock Exchange.

The purchase was mainly for the Actmedia and DIMAC subsidiaries, and News Corporation immediately announced its intention to sell Heritage Media's broadcast properties; News Corporation's Fox Television Stations subsidiary was already at FCC ownership limits, and the company had no interest in operating radio stations.

[11] On July 16, 1997, Sinclair Broadcast Group announced that it would acquire the Heritage Media stations for $630 million.