Regarding the material covered in the paper, Schwartz, the editor and sole owner said, "I guess I've always had a passion for giving the establishment a hard time.
On December 6, 2018, City Pulse staffers handed out free joints to celebrate the state's legalization of recreational marijuana.
[3] City Pulse has five employees, plus a stable of artists and writers that contribute articles, cover art and cartoons for the paper.
As of January 2025 City Pulse had a circulation of 13,000 and a readership of about The paper is available free every Wednesday in over 300 locations in Lansing and throughout Ingham County.
Each year City Pulse holds the "Top of the Town" awards allowing readers to vote for their local favorites in various categories.