A city nickname or municipality nickname is an alias, sobriquet, or slogan by which a city or other municipality is or has been known.
They have various purposes and anecdotally have led to economic benefits for communities.
[1] City nicknames and slogans can help in establishing a civic identity, helping outsiders recognize a community, attracting people to a community because of its nickname, promote civic pride, and build community unity.
[2] Nicknames and slogans that successfully create a new community "ideology or myth"[3] are also believed to have economic value.
[2] Their economic value is difficult to measure,[2] but there are anecdotal reports of cities that have achieved substantial economic benefits by "branding" themselves by adopting new slogans.