Clair Maxwell

Maxwell served in World War I as a transport pilot.

He acquired the magazine on the verge of financial ruin, and brought it back to being profitable after years of modifying its format and editorial style.

Maxwell became a partner in a liquor distribution company serving northern and central Florida.

He died in September 1957 from a smoking-related disease now known as congestive obstructive pulmonary disorder.

He called it a "cross between a ping-pong globule and a Mexican jumping bean".