She graduated from Oxford University and trained as a management consultant at Marakon Associates.
She worked as general manager for MTV Nordic for eight years.
[2][3] She took a leadership role in the transition of the European Council on Foreign Relations to independent status from previously being a part of George Soros' Open Society Foundations.
[1] She has been CEO of the Global Disinformation Index (GDI), a not-for-profit organisation which provides disinformation risk ratings, but in 2020 the subject was listed as secretary with no compensation in federal tax filings.
[4][5][6] She explained in a talk delivered to the Royal Society of Arts that it was while she was general manager of the Nordic region of MTV that she developed a critical understanding of how the media station provided a supportive selling environment for unsustainable lifestyles, which led to her giving up that position and becoming interested in Buddhism.