Due to the Claridge's tall, slick, slender appearance it gained the nickname “The Skyscraper By The Sea".

Despite Atlantic City's downturn as a premier vacation resort in the 1960s, the hotel continued to operate and survived into the casino era.

The London-themed hotel saw success early on with its multi-level casino and 600-seat showroom that featured names like Aretha Franklin, Donny & Marie, Billy Crystal, Penn & Teller, Joan Rivers, The Isley Brothers, and The 5th Dimension.

In 2001, Park Place Entertainment purchased[5] the property and a year later formally announced plans to merge operations with Bally's Atlantic City.

But this was not enough to save its gambling business in the wake of a catastrophic period for Atlantic City's casinos, several of which filed for bankruptcy or closed altogether.

theRIDGE ended its gambling and food operations during the winter of 2012; however, Bally's continued to use its 500 hotel rooms for guests.

On October 29, 2013, Caesars Entertainment announced that the Claridge tower was sold to TJM Properties of Clearwater, Florida.

Renovations including compliance with NJCRC security requirements were completed and the lounge opened to the public in the summer 2023.

[11][12] On August 15, 2023 an additional Cannabis dispensary, Design 710, officially opened in the neighboring Park Place Building.