ACX1 Studios is a four-story 550,000-square-foot multi-use facility on a beach pier on the boardwalk in Atlantic City, New Jersey.
The pier has hosted a variety of attractions and shopping experiences since it was first built in the early twentieth century.
The pier held many upscale stores, such as Tourneau, Gucci, Louis Vuitton, Armani A/X, but was plagued with high vacancy rates by the late 2010s, resulting in it becoming a "dead mall."
ACX1 executives have claimed they hope Atlantic City will turn into the "Hollywood of the East" starting with their revitalization.
[5] Million Dollar Pier was built by Captain John L. Young in partnership with Kennedy Crossan a builder from Philadelphia.
The Million Dollar Pier had what was claimed to be the world's largest ballroom, as well as a Hippodrome Theater with 4,000 seats, Exhibit Hall, Greek Temple, aquarium and a roller skating rink.
At the ocean end of the pier, there were daily fish net hauls that were often directed by Captain Young himself.
During its early decades, the pier also hosted many conventions and events, including the 1925 Miss America Pageant.
During the 1930s the pier offered a circus, vaudeville acts, orchestras, movies, net hauls and swimming (with locker facilities provided).
[7] The reorganized company that emerged from bankruptcy was still owned by members of the Crossan family, but Captain Young was no longer its president.
In February 1949 the pier was leased to a New York syndicate headed by George J. Costello for a period of five years.
[11] When the pier reopened for the 1950 season, the area closest to the Boardwalk that was previously occupied by the ballroom was an open deck containing rides, concessions and other attractions.
The pier suffered relatively minor damage in a 1957 fire caused by an electrical short in a sign on the old Hippodrome Theater, which by that time was used for storage.
The new pier was constructed by Kravco Inc., a shopping mall developer, which replaced the wooden deck and pilings with concrete and steel.
The mall was built in order to cater to tourists who would visit the city, and the developers believed that the amusement rides of the past were no longer attractive as a destination, rather believing that the mall could help facilitate non-casino tourism back into Atlantic City and contribute heavily to urban renewal.
Ocean One featured 125 stores, 28 fast food establishments, 8 restaurants, a giant television screen, and a "World's Fair-type 'American Celebration' Hall".
The third floor featured 300 deck chairs, bocce, shuffleboard and horseshoe courts, and mini-golf, as well as room for live band performances.
In the 2010s after Taubman's bankruptcy, vacancy problems began to plague the pier, part of the wider problem of "ghost malls" in the United States with the rise of competition from Internet shopping retailers, as well as Atlantic City struggling with the steady expansion of casino gaming to other states.
Choice retailers such as the Apple Store, Tommy Bahama, and Gucci failed to renew leases and left, with only the restaurants on the third floor staying.