Choice Hotels

Choice Hotels International, Inc. is an American multinational hospitality company based in North Bethesda, Maryland.

[5] Quality Courts United, Inc. was founded in 1939 as a nonprofit referral chain of seven motels in Florida.

[8] All members were required to meet certain quality standards and offer amenities like air conditioning, telephones, swimming pools, paved driveways, and wall-to-wall carpeting.

[8] In 1963, the organization became a for-profit corporation and changed its name to Quality Courts Motels, Inc.[6][8] In 1957, Stewart W. Bainum Sr., who ran a Washington, D.C., plumbing business, opened his first hotel on New Hampshire Avenue in Silver Spring, Maryland (currently, the hotel is located in Takoma Park, Maryland proper).

[8][11] In 1981, Quality Inns announced a major nationwide expansion program, and started the industry's first market segmentation strategy, using a range of hotel brands across price points.

Rather than converting existing hotels to the brand, McSleep Inn locations would be purpose-built to keep costs to a minimum.

[9][24] Bainum's other business, Manor Care, Inc., which owned and managed nursing homes, bought Quality Inns in 1990.

[3][34] The Cambria brand was created as an upscale, limited-service hotel chain marketed to business travelers.

Groundbreaking occurred in August 2011,[47] and Choice Hotels completed the move into the new headquarters in June 2013.

[50][51] In 2014, Choice Hotels invested millions of dollars to begin a multi-year process to develop the industry's first new global reservations system and distribution platform in 27 years.

[52] As of 2018[update], Choice Hotels-branded properties are located in more than 40 countries and territories,[4] including hotels in Europe,[54] Asia-Pacific,[55] the Middle East,[56] and Scandinavia.

[59] The first Clarion Pointe hotel opened on May 1, 2019, in Sulphur Springs, Texas, converted from a former Holiday Inn Express.

[61] The first Everhome Suites location opened on September 29, 2022, in Riverside, California, after delays due to the COVID-19 pandemic.

[62] On June 13, 2022, Choice Hotels agreed to purchase Radisson Hotels Americas for $675 million, acquiring the Radisson franchise agreements, operations and intellectual property in the United States, Canada, Latin America and the Caribbean.

[66] It maintains a corporate headquarters in North Bethesda, Maryland,[67] and a technology campus in Phoenix, Arizona.

[69] Stewart W. Bainum Jr. is chairman of Choice Hotels' board of directors, a position he has held since 1987.

In order to earn points through the program, one must book a reservation by either calling a toll-free number, going online, or using their mobile app.

[77] Additionally, there is the option to redeem points through the use of their Co-Branded Credit Card which launched with Mastercard and Wells Fargo in February, 2023.

Logo used until 2015
Clarion Hotel in Gothenburg , Sweden
A Clarion hotel in Hamden, Connecticut
A Comfort Suites in Laredo, Texas
Clarion Collection Hotel Atlantic in Sandefjord, Norway
Cambria Chicago Magnificent Mile