PRIZM Premier enables marketers to create a portrait of their customers for smarter targeting.
Lifestage groups are based on age, socioeconomic rank, and the presence of children at home.
They are characterized by married couples with children, living in the suburbs, having high technology usage, and graduate degrees.
Many of these city dwellers have advanced degrees and are married couples with few children who live in fashionable homes.
Known for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs.
Older, emptying-nesting, college-educated, the members of this segment are often among the leading citizens of their small-town communities.
Young families seeking to escape the suburban sprawl finding refuge in a collection of small rustic townships.
Like many of their peers who married late, many are college-educated and raising children in comfortable suburban subdivisions while beginning to plan for their own retirement.
They are heavy grocery and convenience store shoppers, opting to prepare meals at home more than their urban counterparts in other segments.
Found in suburban areas and second cities, these mobile adults, mostly age 25 to 44, are college graduates who are into athletic activities and the latest technology.
Many are continuing their education in the hopes of owning a home and achieving greater success in later years.
Widely scattered across the nation's suburbs and second cities, these residents tend to be younger, and families live in mid-sized homes.
Scattered in placid towns across the American heartland, they are middle-aged rural families who have high school educations and blue-collar jobs.
These mix of young singles, couples, and families ranging from students to professionals all have one thing in common, being tech savvy.
This segment is made up of young singles and couples who are very preoccupied with balancing work and leisure pursuits.
They are active participants in their communities and strong supporters of their local professional sports teams.
Widely scattered throughout the nation's heartland this segment is dominated by hard working families living in small towns.
They are focused on their families and prefer hunting and country music to keeping up with the latest technology.
This widespread segment consists of mostly retired older couples living in communities of small families.
They enjoy a wide variety of sports and entertainment activities that fill their social calendars.
Middle-aged, with high school educations, many of these folks are transitioning from blue-collar jobs to the service industry.
Strewn among remote farm communities across the nation, these residents live in older, modest-sized homes.
Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.
Often multi-generational households with middle-aged parents or grandparents and new babies and young children all under one roof.
With a population of retired seniors, residents are high-school educated, with modest housing, and live small-town lifestyles.
Filled with younger, mostly single adults and couples just starting out on their career paths in service jobs.
Park Bench Seniors are typically retired singles living in the neighborhoods of the nation's satellite cities.
This segment is made up of families in small, isolated towns located throughout the nation's heartland.