In 1999, Clark Aldrich began publishing research that criticized traditional education methods for failing to teach leadership, innovation, and strategic skills effectively.
He suggested that interactive learning experiences inspired by computer game genres could offer alternative models for content presentation and proposed that new genres of computer games might be developed to serve both educational and entertainment purposes.
Clark became the Governor’s appointee to the Joint Committee on Educational Technology and served in this role from 1996 to 2000 while at Xerox.
He then moved to Gartner, where he launched their e-learning coverage and began his formal writing and analysis of education.
Later, he left Gartner to begin hands-on work in designing and building simulations himself, where he also increased his external writing about the industry through books, columns, and articles.