[5] Classic Ultra Milds were introduced in 1997[6] The different brand variants were sold in packages with different colors.

[citation needed] In the 2000s, ITC Limited launched new variants, including the slimmed version Classic Verve, as well as cigarette flavoured with menthol, lemon, or tea.

ITC's cigarette business continues to maintain high standards of international quality and competitiveness.

ITC has cemented its international standing being the 3rd largest player in the countries of Bahrain & Qatar.

ITC was also the first company to introduce a flavour-on-demand (capsule) product in the economy industry segment in the West Asia region.