Classics Club (record label)

He used a pseudonym (John Winstone) as director of yet another company, Record Sales Ltd, which issued the LPs on the Classics Club label.

Rodd fought back by placing an advertorial in the weekly Truth magazine in the form of a letter by "Dorothy Whistler", another pseudonym, entitled The Gramophone bans Classic Club ads and served to raise the label's profile.

Performances are mostly by artists with unfamiliar names, who may or may not be well-known players hiding under pseudonyms, musically adequate but no more and recorded with a conspicuous shallowness of tone not always well focused nor balanced.

[6] At first, Rodd created the sleeve notes from reference books, so when an early subscriber, Frederick Youens, complained about their poor quality he was invited to take them on himself.

In its place an unadorned monthly release sheet gradually turned into an increasingly desperate series of special offers.

Concert Hall Record Club, which had hardly begun when it was hit by the dispute, offered good quality Philips vinyl in colourful sleeves with decent notes and took much of the market.