The company was established to capitalize on the revenue growth opportunities in the online classified advertising categories of automotive and rentals.

One reason was the consortium form of management: each of our partners was a decent company, represented by excellent executives.

That CV survived and thrived in the face of the same problem was due to the talent and persistence of its CEO Dan Jauernig and an able team of executives and employees, among whom Dick Burke and Mitch Golub were long enduring.

"[8] Daniel Jauernig joined Classified Ventures in April, 2000 as Executive Vice President and became CEO in November, 2000.

[9] He was the CEO of Classified Ventures for 14 years until November, 2014 and left shortly after Gannett acquired Cars.com to return to his home city of Toronto, Canada to be closer to his family and join a leading financial services firm.