He was appointed to the post on November 27, 2014, after previously serving as interim Government Film Commissioner.
A lawyer by training with a background in entertainment law as well as international co-productions, Joli-Coeur first joined the NFB in 2003, before becoming assistant commissioner in 2007.
[4][5] On June 21, 2016, he received the "Please Adjust Your Set Award" from Women in Film + Television Vancouver, "which honours a person or organization that has made a major contribution to promote gender equality in film, television or screen based media.
In 1995, he was appointed Vice President, Legal and International Affairs, at Le Groupe Coscient [fr], a position he held for five years.
From 2000 to 2002, he served as Vice President, Legal and Business Affairs, and Secretary at TVA International, as well as Vice President, Business Affairs, at Zone 3 [fr].