[4] To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement.
[8] From the outset, Mathile focused strongly on product quality, research and development, and customer outreach, including marketing efforts targeting pet owners, high-end breeders, and veterinarians.
Eventually, Mathile appointed the company's president and chief operating officer Tom MacLeod as CEO and became chairman of the board.
By 1999, Mathile had grown The Iams Company to a 5.7% share of the U.S. pet food market[4] and international sales of 100 different products in 75 countries.
[3] Mathile served as a trustee on several nonprofit boards focused on education, nutrition, medical innovation, and social justice.
They operate under the umbrella of Myrian Capital in Dayton, Ohio, founded and chaired by their youngest son, Mike Mathile.