ClearRx

Warnings and cautions were also printed in inadequate color combinations, making them hard to read.

A cutout on the back of the bottle includes space for a data card describing the effects and risks of the medication.

An overall priority is given to distinguishability; the most important information (patient name, drug name, instructions) is placed prominently on the upper half of the label.

Other innovations include revised warning symbols and labels and a small magnifying strip that can be inserted into the side of the bottle for customers with visual impairments.

[3] Liquid medicine bottles are not quite as distinctive, but they feature a spill-proof cap coupled with a dosing syringe that is claimed to be more accurate than spoon dispensing.

Target ClearRx prescription bottles