Originally 1,200 feet (370 m) in length to span the unusually large distance between low and high tide limits, the pier comprised a timber deck and pavilion (constructed in 1888) supported on iron piles.

In 2006 they rebuilt the former Paradise Club, with the new Waterfront Bar officially opened by Tim Mickleburgh, Hon Vice President of the National Piers Society.

[3] It was re-opened on 1 December 2011 under the ownership of local businessman Alistair Clugston, with the front section being renamed the Tides Bar & Restaurant.

The London Evening Standard for 12 December 2012 carried a half-page advertisement offering Cleethorpes Pier for sale by auction on 2 February 2013.

The historic venue also hosted live entertainment and held many functions and conferences ranging from weddings and birthday parties to corporate events.

In September 2016, the pier was again put up for sale,[10] and was purchased by Papa's Fish and Chip chain for an undisclosed fee in December 2016.