[2] [3] The company was originally based at 276 Military Road, Cremorne, New South Wales.
The company's founder was John Patrick 'Jack' Atkins – a former secretary of the New South Wales Democratic Labor Party.
At peak the company produced 18 titles – 12 originals and six reprints – per month.
[4] The genres published included crime, romance, war and westerns.
The western genre was the company's mainstay product and included the following series: Authors that contributed significantly to the western genre included: Each author was published under a number of pseudonyms.