[1] Based in Los Angeles and Las Vegas, the magazine releases monthly issues exclusively on digital platforms.

On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.

[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.

[14] Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and the band The Maine.