Clifford R. Dodd was an administrator and radio expert, with twenty years experience in broadcasting in Australia, before he arrived in Sri Lanka.

The Colombo Plan was established in July 1951 to provide economic aid to areas of south and southeast Asia.

Dodd, arriving in Colombo in the early 1950s, soon created the infrastructure of the Commercial Service of Radio Ceylon and made it into a successful brand.

[3] It was under Dodd's tenure that the Indian announcer Ameen Sayani was brought into launch Binaca Geetmala, a countdown of Hindi filmi music on the All Asia Service.

If however an announcer lost his voice during that period, he would be unable to work, and Radio Ceylon should have the ability to get rid of him, argued the Director of the Commercial Service.

Under his stewardship, Radio Ceylon reached the pinnacle of fame, fortune and popularity – millions of rupees poured into the station as a result of the success of the Commercial Service.