The book presents an in-depth analysis and refutation of climate-change denial, going over several arguments point-by-point and disproving them with peer-reviewed evidence from the scientific consensus for climate change.
The book traces financial support for climate-change denial to the fossil-fuel industry, asserting that its companies have attempted to influence public opinion on the matter.
Washington and Cook write that politicians have a tendency to use weasel words as part of a propaganda tactic through the use of spin, as a way to deflect public interest away from climate change and remain passive on the issue.
[2] For his research on the book, and efforts in communicating the essence of climate-change science to the general public, John Cook won the 2011 Australian Museum Eureka Prize for Advancement of Climate Change Knowledge.
[4] Prior to his work on the book, Cook founded the website Skeptical Science, which compiles peer-reviewed evidence of climate change.
[6][19] The authors discuss the broader concept of denial using social science theory, noting its occurrence appears in society when individuals are frightened or ashamed of their actions.
[3][5] Washington and Cook write that politicians often use weasel words as a form of spin and propaganda, in order to act as if they are going to do something about climate change, while in actuality remaining passive on the issue.
[4] Considine recommended the book to those who had previously visited the website Skeptical Science and subsequently wanted to learn more about the wider topic discussed on the site.
[5] Natures Sciences Sociétés recommended the work for multiple stakeholders, concluding: "It will engage scientists, university students, climate change activists as well as the general public seeking to roll back denial and act".
[6] Kitson described the work as timely and important within the context of a need for the public to act before a point of no return: "This is a crucial book to read before runaway climate change is truly beyond our control".