"It was the brain child of Kenneth Macpherson, a young man of independent means, not a little talent, and quite a lot of personal charm".
The publication was truly international with correspondents reporting on productions worldwide, with major literary and cinematic figures contributing articles on the latest film theory (René Crevel, Dorothy Richardson, Sergei Eisenstein, Hans Sachs, Harry Potamkin) and advertising revenue coming from Paris, Berlin, and New York.
[2] Macpherson "dictated the tone and direction of the publication, contributing articles that defined the role of the director and defended the integrity of cinema and its right to be considered as art".
[3] Close Up would discard the vulgar entertainment films coming out of Britain and Hollywood, preferring the avant-garde productions from Germany and the Soviet Union.
A printed slip was attached to the flyleaf of the final December issue, requesting that in future all letters and orders should be addressed to Mr. A. Zwemmer, 87 Charing Cross Road.