Properties owned by the company include Care Bears, Holly Hobbie, Madballs, Buddy Thunderstruck, Tinpo, The Get Along Gang and Boy Girl Dog Cat Mouse Cheese.

In 1972, the company introduced Ziggy, created by Tom Wilson, which soon had a newspaper cartoon strip generating significant additional income.

[3] Those Characters From Cleveland was started up by Tom Wilson on behalf of American Greetings[4] in 1981 to handle its licensing business.

[6] Ralph Shaffer, senior vice-president and creative head at From Cleveland, oversaw the creation of Madballs, foam balls with disfigured faces.

In the settlement, AG agreed to sell Shortcake, the Care Bears and the Sushi Pack crime-fighting characters to Cookie Jar for $195 million with payment due September 30, 2008.

[18] In May 2016, Irish production company Sixteen South named American Greetings Entertainment the worldwide distributor of Claude, an animated TV Adaptation of Alex T. Smith's bestselling picture book series.

[20] On October 13, 2017, UK pre-school broadcaster CBeebies greenlit a Tinpo television series, which would be co-produced by Dentsu, OLM Digital and Sprite Animation Studios, for a late 2018 release on the network.

[21] In April 2018, Hulu commissioned a Holly Hobbie live action TV series by Aircraft Pictures.

[23] On April 6, 2018, the Weiss family announced it was to sell the majority shareholding in American Greetings to US investment company, Clayton Dubilier & Rice.

[31] On March 16, 2021, Cloudco and Marblemedia announced they would team-up to co-produce a new live-action comedy series called Overlord and the Underwoods.

[33] On August 24, 2023, it was announced that Canadian-based private equity firm IVEST Consumer Partners had purchased Cloudco Entertainment for $100 Million.