Club Goa

In 2005, several reality shows had been aired in Sweden on the commercial channels TV3, TV4 and Kanal 5, as well as on SVT, for a couple of years and produced quite a few celebrities in the process.

Hosts of this particular show were Dilip Seta and Rakesh Mathur Club Goa was built upon strong characters and big cultural challenges.

The journey ended at a beach club in Goa, where celebrities were not just expected to work as bartenders, but also to take responsibility for the bar, the restaurant, marketing, and big events.

Missions to accomplish: For 13 weeks, the celebrities had to successfully run the beach club.

The nominated participant then got to choose who would be sitting on the other "hot seat" in the voting (who would be the election opponent).