[4][8] In 1999 Club Nokia was developed into an integral multi-channel personalised service accessible by WAP, SMS or the World Wide Web, spawning a new industry for the provision of mobile content.

[10] To download content, users were required to purchase credits obtained from authorised Nokia dealerships.

[18][19][20][21] By November 2001, over 10 million consumers were subscribed to Club Nokia, and the enterprise was forecast to yield €1 billion in revenue by 2004.

[3][22][23] Nokia argued customers used the carriers' mobile data to download content, but network operators remained resistant.

[29] The term "Club Nokia" was since re-used as the name of a concert venue in Los Angeles, which has now been renamed The Novo by Microsoft.